At the 2nd London Spirits Competition, which took place in London on March 20-21st, Blacks won a Silver medal, which is the ultimate seal of approval in the global spirits industry. In order to receive this distinction, Blacks needed to score highly in three different categories: Quality, Value and Packaging.
The goal of the London Spirits Competition was to award and celebrate the spirits that spirits drinkers actually want to buy, whether at a retail store or ordering off the menu at a London restaurant.
According to CEO Sid Patel of event organiser Beverage Trade Network, “When looking at spirits brands consumers are looking for value and experience. So at the London Spirits Competition, we feel that it is important to look at the elements of the product that contribute to that – of course there is quality, but also critically appearance and overall value.”
The judging panel consisted of spirits industry experts with commercial buying responsibility. This ensured that all spirits selected as winners in the competition were exactly the types of spirits that are favoured by both the spirits trade and the end consumer. Spirits were judged on the basis of three primary criteria – quality, value and packaging.
“We are extremely delighted that our Blacks Irish Gin performed so well.” said. Maud Black “This Silver medal demonstrates that we are making the types of spirits that bar managers and mixologists want to use and spirits drinkers enjoy choosing and drinking.”
Blacks Brewery and Distillery was founded in 2013 in Kinsale by husband and wife team Sam and Maud Black, they began distilling spirits in Kinsale in 2015, and launched Blacks Irish Gin and Blacks Spiced Irish Rum, Irelands first rum. Blacks are beginning Whiskey Production in Kinsale in 2020, with the expansion of the Brewery and Distillery, and installation of New Whiskey stills. This exciting development is in part funded by The Founders Club whiskey cask investment scheme, which give a unique chance for people to invest in their very own personalised cask of Irish Whiskey. For more information about the Blacks Distillery Founders Club, please email [email protected] or see www.blacksbrewery.com/founder
About the London Spirits Competition
The London Spirits Competition is the only spirits competition of its kind that rates spirits by quality, value and packaging. For more information, please see: www.londonspiritscompetition.com